Jump to: Toolkits & Recommendations, Campaigns, Funding Tobacco Control – Master Settlement Agreement

Toolkits and Recommendations

Center for Disease ControlDesigning and Implementing an Effective Tobacco Counter-Marketing Campaign: This comprehensive CDC document takes the reader step-by-step through the development and implementation of a tobacco counter-marketing campaign. It provides examples of what has worked successfully and includes samples of key documents used throughout the process of developing successful campaigns.

2011 World Health Organization ReportWHO Report on the Global Tobacco Epidemic: Warning About the Dangers of Tobacco: This 2011 WHO report examines in detail the two primary strategies to provide health warnings – labels on tobacco product packaging and anti-tobacco mass media campaigns. It provides a comprehensive overview of the evidence base for warning people about the harms of tobacco use.

Counter Tobacco: CounterTobacco.org is a resource for local, state, and federal organizations working to combat tobacco industry marketing and influence at the point-of-sale. It offers strong scientific evidence about tobacco industry advertising and promotional tactics at the point-of-sale, as well as policy solutions with resources for policymakers and advocates.


TruthTruth Campaign: The Truth Campaign, funded by The American Legacy Foundation, provides honest information about tobacco companies and tobacco use.

World Lung FoundationWorld Lung Foundation Tobacco Control Mass Media Resource: This database includes proven, inexpensive and adaptable mass media counter marketing campaigns for use in tobacco control campaigns.

Center for Disease ControlCDC Media Campaign Resource Center: This site allows you to search all of CDC’s anti-smoking and anti-tobacco use campaigns by title, theme, and/or organization for which it was produced.

Tips from Former Smokers (Tips): Tips was the first-ever paid national tobacco education campaign in the U.S. This campaign encouraged people to quit smoking by showing ads of people living with the real and painful consequences of smoking.

Australia Quit Now CampaignAustralian Government Quit Now Campaign: This Australian Government Department of Health website features anti-tobacco advertising campaigns, links for health professionals, and resources for quitting smoking.

No TobaccoThe Foundation For a Smokefree America: The Foundation for a Smokefree America was founded in 1989 by Patrick Reynolds, a grandson of the founder of R.J. Reynolds Tobacco Company. Smokefree America’s mission is to motivate youth to stay tobacco free, and to empower smokers to quit.

Funding Tobacco Control – Master Settlement Agreement

Tobacco Free Kids1998 Tobacco Settlement: Decade of Broken Promises: Annual reports issued by The Campaign for Tobacco-Free Kids documenting states’ use of tobacco revenues for fighting tobacco use.